BE BRAVE AG: 360 pages in five languages, no CMS
The Swiss AI provider had a new website built by an agency, and it got stuck on the agency's staging server: five languages, but 33 of 39 articles only in German, over a thousand buttons leading to the wrong language and a page that jumped while loading. We rebuilt it without a CMS, translated it, wired it up and took it live on 5 October 2026 with 511 redirects.
- Industry
- AI provider
- Location
- Rotkreuz
- Languages
- German, English, French, Italian, Portuguese
- Scope
- 360 pages
- Live since
- October 5, 2026
- Address
- be-brave.ch
The whole old home page, scrolled through.
The whole new home page, in the same window.
WHAT IT BRINGS THE COMPANY
Six things that got better for visitors and search engines
Each card first says what changes. Below it is the measurement that proves it.
Every language stays in its language
Whoever read the site in English, French, Italian or Portuguese ended up on German pages through 1'028 buttons. Now every link leads to its own language, and all 46 articles exist in all five.
Buttons to the wrong language: 1'028 → 0Nothing jumps while loading
The agency version rearranged the page while loading; the footer slid away under the content. Google measures that as layout shift: 1.0 before, 0 now.
Layout shift (CLS): 1.0 → 0Whoever knows the old address lands in the right place
421 addresses of the previous website and 90 more from the web archive, old sitemaps and Search Console lead to the matching new page, including the blog articles.
511 old addresses redirectedGoogle and ChatGPT read every page
Each of the 360 pages carries title, description, language links and structured data in the HTML, plus sitemap and llms.txt. Answer engines do not have to run anything to read the content.
355 addresses in the sitemap, registered with GoogleCase studies with content
Six use cases with starting point, solution and result in five languages, where «Project name» and Lorem ipsum stood before.
Case studies with content: 0 → 6Runs without a CMS on its own servers in Switzerland
No agency backend, no CMS to maintain and secure. The website sits as finished HTML on its own servers in Switzerland; every change is traceable in the repository.
360 pages as finished HTML, no CMSSTARTING POINT
What was good, and what held it back
What was good and stayed
- A finished design in five languages
- 39 expert articles with substance
- A cookie notice where declining is as easy as agreeing
What held it back
- The website depended on a CMS and on the agency's server
- 33 of 39 articles existed only in German
- 1'028 buttons led from the other languages to German pages
- The page jumped while loading (layout shift 1.0)
- The case studies were called «Project name» and read Lorem ipsum
WHAT WE BUILT
Design, features, languages
- 1
360 pages in five languages as finished HTML: title, description, language links and structured data on every page, without a CMS and without the agency's backend
- 2
46 articles in all five languages, plus six anonymised use cases instead of placeholder text
- 3
850 internal links fixed: every language stays in its language
- 4
511 redirects for the addresses of the old website, plus sitemap, llms.txt and a feed per language
- 5
Runs as finished HTML on its own servers in Switzerland; changes go through the repository, traceably
HOW IT LOOKS ON A PHONE
The same business, a different website
Before: home
Home
Solutions
Blog
For the technically minded: all measurements
Every value with date and test condition. Without a condition, a number is not a number.
| Measurement | Before | After | Condition | Date |
|---|---|---|---|---|
| Layout shifts while loading (CLS) | 1,0 | 0 | Home page on mobile; before the agency version (review of 9 September 2026), after the live site with Lighthouse | 09.09.2026 / 07.10.2026 |
| Articles in all five languages | 6 | 46 | Blog articles available in German, English, French, Italian and Portuguese | 09.09.2026 / 05.10.2026 |
| Buttons leading to the wrong language | 1'028 | 0 | Internal links in the non-German versions without a language prefix | 09.09.2026 |
| Case studies with content | 0 | 6 | Use cases with starting point, solution and result instead of placeholder text | 09.09.2026 |
| Old addresses redirected | 0 | 511 | Addresses of the previous website that lead by 301 to the matching new page | 06.10.2026 |
| Pages in the sitemap | – | 355 | One entry per language version, registered with Google | 06.10.2026 |
| Accessibility | – | 100 | Lighthouse on mobile, measured locally | 07.10.2026 |
| Speed on mobile | – | 88 | Lighthouse on mobile, measured locally; the home page carries a large background video | 07.10.2026 |
MOVE
Old addresses, domain, ads
The previous website ran under the same address; the agency had built the new version with different addresses. On Monday, 5 October 2026, we switched the domain: 511 redirects lead every old address, including the blog articles, to the matching new page. The next day the sitemap was registered with Google.
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